When tuning in for the Olympics we are watching more than just the games. Millions of dollars are spent to promote products, as Sponsors know that their commercials will be definitely be viewed by more people than usual.
The 3 big advertisers are Visa, Coca-cola, and McDonald's.
"Visa. Worldwide Sponsor and the only card accepted". These commercials are usually pretty good. I personally like the voice of Morgan Freeman. I am surprised though considering how many major credit cards there are, that Visa is the only acceptable card. This credit card company must cash in big as they are in the perfect position; taking in all purchases made at the games.
"Coke. Proud Sponsors of the Olympic Games. Let the games begin!". Coke always seems to include it's commercials for everything, from big events to big holidays. The Super bowl, those cute little Christmas commercials with the polar bears and penguins., Nascar. Coca-cola knows how to appeal to the crowd and is successful with their advertising campaign.
"Mc Donald's. Eat like a Champion". Really? I highly doubt. Highly, highly, highly doubt that this fine athletes eat at McDonalds. Lets be realisitc. With the sodium, grease, and horrible caloric intake that McDonalds food provides, I just find it hard to believe that these Olympians eat at this fast food establishment. The slogan itself is catchy "Eat like a Champion". The wording is appealing and the idea to relate to these Olympic champions is also appealing to the viewer. The only similarity McDonald's has to The Olympics is that they have golden arches.
Yesterday I heard a McDonalds commercial say that chicken mcnuggets were olympians favorite food or something like that. I found it pretty hard to believe, I hope that no one actually heard that and thought "I'd like to be a pro snow-boarder, I better get some mcdonalds"
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